Beachfront Apartments in Phuket: Real Prices in 2026

Purchasing a beachfront apartment in Phuket in 2026 is one of the most desirable investment directions in Southeast Asia. Beachfront properties and projects located in direct proximity to the sea belong to the premium segment, which has recorded the strongest price growth in recent years.

Limited availability of land along the coastline, growing demand from foreign investors, and the development of the branded residences segment mean that prices of beachfront apartments in Phuket are significantly higher than the market average.

According to market data, CBRE reports, and industry analyses, apartment prices in Phuket near the beach in 2026 start from approximately 170,000 THB per m², and in premium projects very often exceed 250,000 - 300,000 THB/m².

What is a beachfront apartment in Phuket?

It is worth clarifying what “near the beach” means in the context of the real estate market:

• beachfront - directly on the shoreline

• walking distance - within 300–500 meters from the beach

• sea view - sea view, but not necessarily right next to the beach

The highest prices are achieved by beachfront projects, whose supply is very limited.

Prices of beachfront apartments in Phuket per m² (2026)

Based on current market data, several price levels can be distinguished:

Apartments near the beach (walking distance)

• 170,000 - 230,000 THB/m²

Most common locations:

• Bang Tao

• Kata

• Karon

• Rawai

Premium apartments (sea view / new projects)

• 220,000 - 320,000 THB/m²

Characteristics:

• modern architecture

• amenities (pools, gym, concierge)

• high standard

Beachfront apartments (directly on the beach)

• 300,000 - 450,000+ THB/m²

This is the most exclusive segment of the market, often including:

• branded residences

• hotel projects

• limited number of units

How much does a beachfront apartment in Phuket cost (total prices)?

1-bedroom (30–50 m²)

• from 6 - 8 million THB

• average: 8 - 12 million THB

• premium: 12 - 18 million THB+

2-bedroom (50–80 m²)

• average: 12 - 20 million THB

• premium: 20 - 30 million THB+

3-bedroom and larger

• from 20 million THB

• luxury: 30 - 60 million THB+

Most expensive beachfront locations in Phuket

Bang Tao / Laguna / Layan

• one of the strongest premium markets

• prices: 200,000 - 350,000 THB/m²

Kamala / Millionaire’s Mile

• luxury segment

• prices: 250,000 - 400,000+ THB/m²

Surin

• limited supply

• high prices and prestige

Kata / Karon

• popular tourist areas

• slightly lower prices than Bang Tao

Why are beachfront apartments more expensive?

1. Limited supply

Land by the beach is practically exhausted.

2. Highest demand

Short-term rentals are concentrated именно near the beach.

3. Higher ROI

• short-term rental: 8–15% annually

• highest occupancy

4. Long-term value

Beachfront properties grow faster than the market.

ROI of beachfront apartments

Market data indicates:

• average ROI: 7–12% annually

• short-term premium: even above 10%

Location by the beach significantly increases income potential.

Beachfront apartment vs inland - price differences

Comparison:

• inland: 70,000 - 120,000 THB/m²

• standard: 130,000 - 180,000 THB/m²

• beachfront: 250,000 - 400,000+ THB/m²

The difference can reach even 200–300%.

Trend 2026 - premium and beachfront growing the fastest

Key observations:

• increasing share of foreign investors

• development of branded residences

• limited number of new beachfront projects

The best locations are growing faster than the rest of the market.

Is it worth buying a beachfront apartment in Phuket?

From an investor’s perspective:

Advantages

• highest ROI

• best liquidity

• strong rental demand

Disadvantages

• higher entry price

• greater competition

• limited availability

Most common investor mistakes

1. Buying “near the beach” instead of actual location

500 m vs 50 m makes a huge difference.

2. Overpaying for marketing

Not every premium project is a good investment.

3. Lack of price per m² analysis

This is a key indicator.

Key conclusions

1. Beachfront apartments start from approx. 170,000 THB/m²

2. Beachfront reaches even 400,000+ THB/m²

3. ROI: 7–12% annually

4. Best locations: Bang Tao, Kamala, Surin

2026 is still a good moment to enter the premium segment.

Sources

https://www.cbre.co.th/insights/figures/phuket-overall-figures-h2-2025
https://property.cbre.co.th/useful-information/phuket-condos-and-villas-2025
https://charlesdel.com/phuket-real-estate-trends/
https://sunwayestates.com/blog/post/phuket-2025-market-trends-and-the-winners-in-real-estate
https://alestriaproperty.com/blog/phuket-rental-yields-in-2025-what-investors-can-expect
https://phuketrealtor.com/blog/h1-2025-phuket-market-report-by-cbre