Best Condo Developments in Phuket for Investors

The condo market in Phuket in 2026 is no longer a market where you can “buy anything and make money”. It is a selective market, where the best condo investments in Phuket are those that combine three elements: location, real rental demand, and resale liquidity.

After very dynamic growth in 2024–2025, the market has entered a more mature phase. Prices are still increasing, but mainly in top locations and projects with real demand. According to CBRE analyses and market data, Phuket maintains an average ROI at the level of 6–11%, and in the case of short-term rental even 8–15% annually.

At the same time, as much as around 60% of buyers are foreigners, which confirms the global nature of the market and its liquidity.

What does the “best condo investment” in Phuket mean?

It is not about the cheapest apartment or the most luxurious project.

The best investment is one that:

• has real rental demand (not only marketing-driven)

• is located in a market with liquidity

• has an appropriate price per m² relative to the market

• offers rental management

• is easy to resell

In 2026, one thing is key:

ROI and liquidity are more important than “price growth potential”.

Best condo locations in Phuket (2026)

1. Bang Tao / Laguna / Cherngtalay – investment leader

This is currently the most important condo market in Phuket.

Why:

• strong year-round demand

• developed premium infrastructure

• presence of branded residences

• high market liquidity

ROI:

• 6–10% standard

• up to 10–12% in short-term rental

This is a location that, according to reports, has recorded one of the highest value growth rates in recent years.

2. Kamala – premium and luxury segment

Kamala is a more selective but very stable market.

Characteristics:

• luxury projects

• low supply

• high entry threshold

ROI:

• 6–10%

• greater focus on value growth than cashflow

Additionally, the branded residences segment in Phuket is growing dynamically and already accounts for approx. 10% of the condo market, offering even 50–80% higher yields than standard projects.

3. Patong – best cashflow

Patong is the tourist center of Phuket.

Advantages:

• highest occupancy

• fast rental turnover

• strong short-term market

ROI:

• 7–12% annually

Disadvantages:

• lower value growth potential

• high competition

4. Rawai / Nai Harn – stable income

One of the most underestimated locations.

Why:

• large expat community

• stable long-term rental

• lower entry prices

ROI:

• 6–8% annually

This is a more “defensive” market.

5. Phuket Town / Kathu – low entry level

A more local segment, but attractive for beginner investors.

Characteristics:

• lower prices

• stable local rental

• lower risk

ROI:

• 5–7% annually

Which condo projects are the best for investment?

1. Branded residences

The fastest-growing segment.

Advantages:

• higher ROI

• global standards

• hotel-style management

According to CBRE data:

• they can generate 50–80% higher rental income than standard projects

2. Condos near the beach (up to 500 m)

• highest occupancy

• best short-term rental

• stable demand

3. Projects with rental management

• less investor involvement

• stable cashflow

• better rental price optimization

Prices of investment condos in Phuket (2026)

Based on market data:

• inland: 95,000 – 120,000 THB/m²

• popular locations: 130,000 – 180,000 THB/m²

• premium / near beach: 190,000 – 280,000 THB/m²

• beachfront: 300,000 – 450,000+ THB/m²

The average market price is approx. 140,000 THB/m².

Condo ROI in Phuket – real numbers

Market data:

• long-term rental: 6–8% annually

• short-term rental: 8–15% annually

The best results are achieved by:

• beachfront projects

• Bang Tao / Cherngtalay

• condos with management

Biggest investor mistakes

1. Buying based on marketing

Not every premium project generates ROI.

2. Lack of price per m² analysis

This is a key indicator.

3. Ignoring liquidity

In 2026 it is easy to buy – harder to sell.

4. Wrong location

Location accounts for most of the investment success.

Trend 2026 – selection and quality

Key changes:

• the market is no longer growing evenly

• the best projects are growing faster

• ROI is becoming the key factor

As analyses indicate:

Phuket is not growing “everywhere” – it is growing where there is real demand and liquidity.

Key conclusions

1. Best investments: Bang Tao, Kamala, Patong

2. ROI: 6–12% annually

3. Best projects: branded + near beach

4. Key: location + liquidity + management

Sources

https://www.cbre.co.th/insights/figures/phuket-overall-figures-h2-2025
https://property.cbre.co.th/useful-information/phuket-condos-and-villas-2025
https://charlesdel.com/phuket-real-estate-trends/
https://sunwayestates.com/blog/post/phuket-2025-market-trends-and-the-winners-in-real-estate
https://alestriaproperty.com/blog/phuket-rental-yields-in-2025-what-investors-can-expect
https://phuketrealtor.com/blog/h1-2025-phuket-market-report-by-cbre